Free resources for brands that want AI to name them.
Guides, checklists and tools for ecommerce teams. Every claim sourced, every method something you can run yourself.
Free tool and original research
Free tool · 60 secondsDoes AI recommend your brand?
Three real buyer questions, ready to open in ChatGPT, Google AI Mode, Perplexity or Claude. See the answer with your own eyes.
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Original research · November 8, 2026Who AI recommends for vitamin C serums
10 buyer questions on ChatGPT and Claude, every brand named.
See the resultsStart here
Check where you stand and what to do first.
How-toHow to check if ChatGPT recommends your brand
The exact method I use: the right questions, clean sessions, four engines and a simple way to count who wins.
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ArticleWhere ChatGPT, Google AI, Perplexity and Claude get their answers
Why your brand can be named in one AI engine and missing from the next, engine by engine.
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ArticleSEO or AI visibility for the holiday season? What to fix with the weeks left
Both, and for this season they mostly overlap. The fixes worth making before the peak, and the ones to save for January.
ReadFix it
Make your products easy for AI to find and recommend.
How-toHow to get your products recommended by ChatGPT
How ChatGPT picks products today, straight from OpenAI's own documentation, and the five things you can control.
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How-toHow to get Shopify product pages into Google AI Overviews and AI Mode
Google says there's no special trick. Here's what it does look at, and where each setting lives in Shopify.
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ChecklistThe AI visibility checklist for ecommerce brands
The six areas I check and fix for every brand, with a clear "done when" for each item.
ReadMeasure it
See what AI is already doing for your sales.
ArticleIs AI sending you customers? Three signals to check before you move budget
No single report answers it. The three signals to check, what each shows and what each misses.
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How-toHow to see ChatGPT traffic and sales in GA4 and Shopify
The exact reports to open in GA4 and Shopify, and why they'll undercount what AI actually does for you.
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ArticleHow to track AI Overview impressions in Google Search Console
Google's new AI report shows impressions in AI Overviews and AI Mode. Here's what it shows, what it hides and how to use it.
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ArticleDoes traffic from AI assistants convert? What the data says for online stores
The biggest retail dataset says AI visitors now convert better. Here's the full picture, including the study that disagrees.
ReadDecide and hire
Costs, evidence and how to pick help.
ArticleDoes AI visibility work for ecommerce brands?
An honest answer: what the evidence shows, what nobody controls, and when it's worth the money.
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ArticleHow much does an AI visibility audit cost?
Published 2026 prices for audits, retainers and tracking tools, and what you should get for the money.
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ComparisonAI visibility audit vs. tracking tool: which do you need?
Tools track how often you're mentioned. Audits tell you why and what to fix. Here's which to start with.
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ArticleHow to choose an AI visibility agency for a beauty brand
Eight questions to ask before you hire anyone, including me, and the answers that should end the call.
ReadSee where your brand stands.
Run the free 60-second check yourself, or book the full audit when you want the complete picture.