Is AI recommending you or a competitor? Find out in 60 seconds. Run the free 60-second check
Daniela Ricaud, founder of Pretty Citable
Founder

Daniela Ricaud, founder of Pretty Citable.

Hi, I'm Dani. I founded Pretty Citable, an AI visibility studio for growth-stage ecommerce and DTC brands. I help brands show up when shoppers ask ChatGPT, Google AI, Perplexity or Claude what to buy, and I fix what keeps AI from recommending them.

What I do

I find out what AI tells your shoppers, then I fix it.

Every engagement starts with the AI Visibility Audit: 30 real buyer questions about your products, tested on four AI engines, with every answer saved as a dated screenshot. From there I do the work myself: product pages that answer buyer questions, structured data, comparison pages and gift guides, review and listing work, and the press and creator mentions AI engines lean on. You get a plan, a timeline and one person who owns it.

I work with brands doing $2M or more a year, or funded to grow, that already put at least $5K a month into marketing. Most sell products people research, compare or gift: beauty, skincare, home, gifting and accessories.

Why I started Pretty Citable

Brands get chosen inside the answer now.

I got into AI visibility through hands-on work: rebuilding the website content of a medical clinic so Google's AI Overviews could understand its services and cite its pages. After the rebuild, it went from flat traffic to 15.8K Google clicks between December 2025 and June 2026, and one page was cited in Google's AI Overview. See the case study. Doing that work made one thing obvious to me. Shoppers now get a shortlist from AI before they ever visit a website, and almost no brand is checking what that shortlist says.

I started Pretty Citable to do that checking for ecommerce brands, and then fix what it finds. I run every test myself, keep every screenshot, and only report what I can show you.

Background

Years of making content clear enough to choose.

Before Pretty Citable, I spent years as a freelance UX and content strategist, writing and structuring content for creative, tech and education teams in English and Spanish. My work covered UX writing and content design, bilingual publishing and localization, and research-based brand storytelling.

That's the core skill behind AI visibility. A page that answers a buyer's question in plain words is a page a shopper can choose and a machine can quote. Most AI visibility problems turn out to be content problems: the answer a shopper needs never made it onto the page.

I work in English with brands in the US and the UK. Pretty Citable is a trading name of Amadito Holdings Ltd, a company registered in England and Wales.

How I work

Three rules for every audit.

Real prompts

The questions your buyers actually ask, printed word for word so you can rerun them.

Real screenshots

Every finding comes with the dated screenshot that shows it.

Every number sourced

Linked, dated and checkable.

What I won't promise

I don't promise rankings.

AI answers change daily, so I never guarantee placement. I guarantee the work, the deadline and at least five fixes you can act on, and I measure the trend with you every month.

See where your brand stands.

Run the free 60-second check yourself, or book the full audit when you want the complete picture.

Book your $500 audit